Meet the Faces Behind The LSR Campaign

With the launch of the LSR sneaker, our luxe new offering set to drop this September, we’re celebrating not only 65 years of Italian sports fashion excellence but also the fresh talent driving our new direction.

Shot in a stunning 20th-century Italian villa, the LSR campaign is steeped in quiet luxury, but we want to shout about the talent at the heart of the campaign: model Kit Price, DJ Fiona Zanetti and content creator D’nieccio. Each of them bring their unique flair and embody the blend of heritage and contemporary cool that defines the LSR.

Kit Price, a rising star in the fashion world, closed Daniel Lee’s debut Burberry show with his strong stride and stern-faced presence. Originally from Malaysia, Kit moved to the UK for university but soon found his calling in modelling after being scouted multiple times post-lockdown. Known for his ever-changing hairstyles and creative flair, he shares his journey and behind-the-scenes moments with his followers on TikTok. From closing shows to starring in Louis Vuitton campaigns, Kit is quickly making a name for himself in the industry. Playing a key role in our campaign story, Kit serves the LSR on a silver platter.

Fiona Zanetti, a DJ and influencer, brings her unique blend of music and fashion to every project she touches. With deep roots in the creative scenes of Europe, Fiona effortlessly bridges the worlds of high fashion and contemporary culture. Her distinct style and vibrant personality have made her a sought-after and now she stars in our LSR campaign. Whether behind the decks or in front of the camera, Fiona continues to set trends and inspire her global audience.

D'nieccio, a content creator with a knack for blending creativity and style, has quickly become a standout voice in the digital space. His innovative approach to fashion and lifestyle content has earned him a loyal following, making him a go-to collaborator. In our LSR campaign, D'nieccio brings his fresh perspective and dynamic energy, perfectly representing modern luxury. With his unique flair and influence, D'nieccio continues to push boundaries and shape the future of fashion content.

While the talent in our campaign takes centre stage, the LSR sneaker itself is a masterpiece of design and craftsmanship. Rooted in our iconic LASER shoe, the LSR is available in eleven colorways across four main styles—LUXE, DNA, ARCHIVE, and POP. Each style offers something unique, whether it’s the high-grade suede and signature laser deboss lines of LUXE, or the playful pastel hues of POP.

Hand-finished in Italy, the LSR is not just about style; it’s about comfort and quality, reflecting our founder Leonardo Servadio’s passion for tailored sportswear and attention to detail.

A new chapter in our story, with our talent leading the charge, stay tuned for the launch of the LSR this September, available on our website, in stores, and at select retailers.