Our AW23 Sartoria collection is redefining the boundaries of sportswear and luxury. To bring this innovative concept to life, the campaign needed faces as versatile and groundbreaking as the collection itself. Epitomising our “Be Bold” ethos, Ghanaian superstar Black Sherif and Swiss-born Sri Lankan singer-songwriter Priya Ragu are the two artists who embody boldness, individuality and a flair for the eclectic.
Black Sherif: A Meteoric Rise to Stardom
In a meteoric rise from the Ghanaian music scene to international stardom, Black Sherif has proven that every challenge is an opportunity for greatness. His highly successful debut album, “The Villain I Never Was,” established him as an influential voice, capturing the ears of millions and earning him the title of the most-streamed Ghanaian artist across various platforms. He also won the ‘Artist of the Year’ at the 2023 VGMAs and shared the stage with none other than Burna Boy in London.
His new single serves as the campaign’s cover track, cementing the harmonious marriage between his musical genius and our sartorial elegance. The powerful, creative synergy is palpable in the campaign, capturing the audacity and verve that defines him.
Priya Ragu: A Tapestry of Talent
With a style that’s as eclectic as her music, Swiss-born Sri Lankan singer Priya Ragu is a perfect fit for the Sartoria collection. She burst onto the global stage with her debut single “Good Love 2.0” and has not looked back. Her album “DAMN SHE’S TAMIL” serves as a testament to her versatile talents, weaving a tapestry of influences that resonate with our own brand ethos.
Priya’s individuality shines through in the campaign, paralleling the collection’s aim to redefine sportswear for the modern individual. She’s been featured in fashion giants like British Vogue, proving she is a force to be reckoned with in both music and fashion. Vogue India predicts she’s about to explode in popularity, and her involvement in our campaign is a testament to her rising stardom.
The Fusion of Music and Fashion
What sets the Sartoria campaign apart is the seamless fusion of music and fashion, with both Black Sherif and Priya Ragu bringing their own style and charisma. The collection itself pays homage to our founder and master tailor, Leonardo Servadio, by blending sport and luxury, and it’s only fitting that it is represented by two artists who embody such a diverse array of talents.
So, are you ready to join the Sartoria movement and make every street your runway?