4 December 2008
The successful collaboration with all girls Korean band Girls Generation is in full swing for A/W08. The group was back in the studio for the new campaign shoot, styled and shot by top names of the Korean fashion scene.
The girls, dressed in the latest ellesse collection, had loads of fun in the studio and showed off the non-stop energy they are known for. So far the collaboration has secured PR in Korean titles Vogue Girl, Elle Girl Korea and House Full of Happiness.
The shooting coincided with Girls Generation first anniversary in the music industry. And to mark the occasion public broadcaster KBS sent down a camera crew. A one minute video with the girls in ellesse outfits was later shown on TV.