The very first logo was made up from Leonardo Servadio's name and initials, a mark of quality and style. His name was soon dropped from either side so it just existed as L&S — elle & esse.
As the logo evolved it was spelt out with the L&S highlighted as shown.
The shaded L&S was discontinued and the half ball device also known as the „semipalla“ was introduced and positioned over the „esse“ part of the logo. The half ball is a hybrid design made from the two tips of skis and a section of a tennis ball.
The logo evolved over the years before arriving at the logo you see today.
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Past, present and future - five decades of fashion and sport.
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