Autumn / Winter 2009
A/W09 Campaign who's who
11 December 2009
How do you connect discerning fashionistas around the world, from Seoul to Santiago?
This was the challenge we faced when we set out to shoot campaign images for the ellesse A/W 09 range.
Our solution?
We assembled a truly global creative team to create images that translate across markets all over the world. The photography does a brilliant job of combining our unique heritage in Italian retro sportswear with the street level fashion style that ellesse is famous for.
With the experienced hand of photographer Kai Z Feng (born in Shanghai, now sharing his time between New York and London), the team of stylists, photographic assistants, and make-up artists created images of polo shirts for South Africa, fitness apparel for Brazil and Chile, ski jackets for Korea, and more.
Of course, it helped to have some of the hottest modelling talent in the business on the job: Argentinian Valeria Garcia who has graced the pages of Italian vogue, ID, and Harpers Bazaar in recent times, and Londoner Matt Benstead whose resume includes work for Dolce & Gabbana and Prada.
