Autumn / Winter 2008
A/W08 campaign concept
4 December 2008
The concept encapsulates the modern spirit of Italian stylish sportswear and connects with consumers who remember the brand from the 80’s heyday.
Leonardo Servadio’s forward thinking attitude to life is linked with the Italian art movement of Futurism. Colour, dynamism, and italian style with an avant garde touch were translated into “The Sport of Life”.
Campaign Creative Director, Gareth Davies, says: “We set out to represent a new modern image for ellesse whilst acknowledging its rich Italian heritage”.
The campaign has gone live in magazines and billboards internationally from September 08.
