24 April 2012
With the Mutua Madrid Open only 10 days away we can finally unveil our ellesse x Surface To Air collection.
Surface To Air, notorious French fashion house added dramatic colour blocks and detail to the garments, using as a starting point the strong navy, white & red colour palette from our kit last year (www.ellesse.com/Press-Room/Italian-style-Madrid-Open)
We think their avant-garde styling will match the affair, and so do several fashion bloggers out there read the coverage here:
www.autremagazine.com/3/post/2012/04/ellesse-the-game-is-on.html
www.rwdmag.com/style/article/surface-to-air-design-ellesses-madrid-open-ball-boy-collection/0
tennis-buzz.com/madrid-open-2012-ellesse-ball-boys-collection/
The collection also will be worn for the final rounds where our trained models will take over as ball boys and girls, another concept unique to the Madrid tournament.
This capsule Surface to Air x ellesse collection will be available to buy in limited quantities online (details coming soon), and in selected stores, offering tennis fans and fashionistas an opportunity to buy into the magical flair of the Mutua Madrid Open, and the design sensibilities of a Paris fashion house.
To preview the collection, cilck here.