15 April 2011
We are pleased to announce that we are the official apparel partner of the Mutua Madrid Open, the prestigious tennis tournament that celebrates its 10th year anniversary! The Madrid Open sponsorship brings the brand back into the courts and actively re-establishes its long standing relationship with tennis.
Both male and female tennis players can compete in the Madrid Open, a classified ATP World Tour Masters 1000 event. The ATP Masters 1000 are the most sought after tennis events after the Grand Slam.
The open runs from 29th April until the 8th May and for the semi finals and finals trained professional models take over as ball boys and girls, a concept unique to the Madrid tournament. To dress the models ellesse has created a capsule Madrid Open range of navy blue staples such as piquet polos and dresses, sweaters and windbreakers. White contrast panels with red and orange piping give a pop of colour and a subtle nod to the halfball logo.
Russian born champion Nadia Petrova will also be wearing a specially designed outfit to wow fans in Madrid.
As we want you to be a part of this we have launched a Madrid experience competition
Click here for details and how to enter.
See you in Madrid!