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Spring / Summer 2011

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Sport della vita –SS11 Tennis in Portofino Beach Life on the Amalfi Coast

For 2011 we wanted a fresh, iconic and inspiring campaign. Read how we created it with help from the legendary illustrator Robert McGinnis.

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Robert is known for his illustrations of over 1200 paperback book covers and most famously for his Breakfast at Tiffany’s poster, Barbarella and illustrations for several James Bond films. 

The theme of the ellesse illustrations is Italian nostalgia with paintings set in four different iconic locations around Italy. Each painting represents “La Vita ellesse” the ellesse dolce vita lifestyle of passion, freedom and romance. 

The Spring image is set in a Portofino Tennis Club overlooking the Harbour. Here people come and play after a hectic season on the slopes of Cortina. Its clay courts are set in the picturesque gardens of a 15th century villa. With ellesse seen as the ultimate “Italian Tennis Brand” it seemed only natural to use the Portofino Tennis Club as the backdrop. 

The Summer illustration is set in the idyllic Amalfi Coast – at the beach of the Mediterranean sea. As far as the eye can see along the Amalfi Cost are rows of parasols and beach café’s. Flags flutter in the light breeze and time stands still. The image shows a romantic couple who stopped for a coffee at the beach café before setting off on a new adventure. 

This is the first two of four illustrations, so come back for updates. 

Spring / Summer 2011

Look book 

Make sure you check out the key ellesse looks from around the world.

Behind the scenes
Video 

Catch the action and interviews from behind the scenes at the shoot.

Robert McGinnis
Video 

Watch the interview with the man of the moment and see why he chose to work with us on this campaign.

sport della vita download

La Vita ellesse 

Read the ellesse guide to the Italian sweet life