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Spring / Summer 2010

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The Sport of Life SS10 Campaign

Take a peak at our Spring Summer 2010 brand campaign. It’s all about being lively and energetic, fun and fresh.

See the collection on Facebook

The photo shoot took place at the hub of it all, Shoreditch. Complete with models, hair stylist, makeup artist and notorious fashion photographer Kai Z Feng, the shoot took off on a high. Kai, born in Shanghai, has a reputation for contributing to such magazines as British Vogue, Vogue Italia and 10. His artistic vision of beauty has enabled him to build a prestigious portfolio of famous names including the likes of Tom Felton, Nicholas Hault and Katy Perry. Kai’s youthfulness and energy allowed him to connect intimately with the models, bringing both the clothes and the heritage to life. The images are energetic, fresh and sexy. Check them out here…

Spring / Summer 2010

Key looks 

Key ellesse shots from around the world.

Behind the scenes video 

See all the action on video from the shoot.

Love Story video 

An ellesse love story.

Sneak Peak 

Look at all the images from behind the scenes.