23 April 2009
To mark its 50th anniversary, ellesse has launched a new global campaign that merges the current collection with the brand’s iconic history.
ellesse has been breaking down the boundary between fashion and sportswear since 1959 when it began bringing Italian flair to the ski slopes.
This season’s campaign celebrates the journey that ellesse has travelled over the last 50 years. Each shot of the spring/summer collection is overlayed with an image that recalls the ellesse sporting heritage, illustrating “The Sport of Life” strapline.
In demand fashion photographer Miguel Reveriego brought his high-end fashion credentials to the campaign. Miguel is used to working with noteworthy beauties – from Naomi Campbell and Cindy Crawford to Sienna Miller and Liv Tyler. And this project is no different. The campaign features the stunning Brazilian brunette Renata Sozzi, as well as Jason Muirbrook, who has been called the best-looking male model in the business.