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Autumn / Winter 2010

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The Sport of Life AW10 Campaign

Take a peak at our Autumn Winter 2010 brand campaign. The main aim: To have fun on the ‘slopes!’

See the collection on Facebook

With photographer, make up artist, hair stylist and models in toe we all headed down to Studio G in London’s Kentish Town to shoot the Autumn Winter 2010 campaign. Once again the infamous photographer Kai Z Feng uses his artistic vision and creative flair to shoot the campaign. With British Vogue, Italian Vogue and 10 just a few of the publications Feng has shot for, he was undoubtedly the choice to bring the shoot to life. Samantha Bryant’s make up credentials extend to British, American and Italian Vogue, Lula, Numero and Harpers Bazaar to name just a few. She creates fresh faced attractiveness, which was the look to dominate the images. To bring beauty to the garments Andrew Davies was chosen. Having styled for prestigious international publications such as Wound, Arena, Pop, Interview and GQ, Davies captured the 70's inspired, 'fun on the slopes' skiing look beautifully. What's a shoot without the models! Stephanie - Viva, Joseph - Storm and Valeria - Select captured the skiing inspiration perfectly and definitely looked like they were having fun in the process. With models preened to perfection and the camera ready to shoot away it all started!

Autumn / Winter 2010

Key looks 

Check out products from various countries with key ellesse looks from around the world.

"Do you Ski?"
Video 

Catch all the action and interviews on video as it happened from behind the scenes of the shoot.

Mood Video 

Fully embrace the mood and feeling of the shoot and the fun that the models had producing the images.

Behind the Scenes Images  

Image by image piece together exactly what went on in Studio G to create the campaign.