The ellesse x Piaggio Liberty scooter
Piaggio was established in 1884, originally building locomotives and railway carriages before moving into other product areas with the birth of the iconic Vespa 400 in 1957. Since then, it’s become a lifestyle staple for the stylish and charming youth of Italy, and the world.
Two years later, in 1959, ellesse was founded in Perugia by expert tailor Leonardo Servadio. ellesse went on to dominate the ski slopes and tennis courts with its innovative designs and unique fusion of sports and fashion.
The 1980s saw the heyday of both brands, with ellesse being worn by the world’s most successful athletes. ellesse was en vogue, at the movies and at the forefront of everybody’s minds. Alongside this mainline decadence, a more subtle aesthetic was emerging amongst the metropolitan Milanese. The ‘Paninaro’ revolution celebrated the romantic, spontaneous and sartorial lives of Italian youths cruising around on their Piaggio bikes, congregating outside local ‘panini’ cafés.
Since then, both brands have manifested strong global reputations as Italian trend leaders with their continued relevance and footprint in Italian culture. The summer of 2011 saw the two iconic brands come together to showcase their timeless associations with style, success and glamour. ellesse presented the limited edition ellesse x Piaggio Liberty scooter.
The Liberty is contemporary and sleek, equipped with a Piaggio Leader 50 cc. Light and easy to ride, it is perfect for inner-city cruising. The bike is emblazoned with ellesse detailing and imagery, giving the model a distinctive edge.
The collaboration was an extension of the 2011 ellesse ‘Sport Della Vita’ campaign by Robert McGinnis, known for his book covers and movie posters, including the legendary Breakfast at Tiffany’s poster, Barbarella and several James Bond films. The artist was commissioned to create 4 different paintings, capturing the 4 different Italian seasons. The Liberty features in the Summer imagery, placed on the romantic paradise of the Amalfi coast.
The ellesse x Piaggio high summer release celebrates those long summer nights, when the streets and promenades are full, and cruising time is at its optimum. It’s a celebration and homage to the classic, unique and tasteful amalgamation of Italian living, glamour, style and freedom.
Piaggio or Liberty and are registered trade marks of and used with the permission of Piaggio & C. S.p.A.